Using TV Shows to hype Hollywood Movie cars…
photo credit: daveoflogic
Everybody wants to have one of those fancy cars seen in the movies. Who doesn’t want something that James Bond drives? Everyone wants a chance to own and drive one of these cars. Some people go the extent of getting Hollywood car replicas to give them the feel of being able to drive the cars they see on TV or in the movies.
The hype primarily begins with the exposure of the car type and model on television or the movies. Take for example the cars used in the Transformers movies. Everyone wants to have one of those cars featured in the movie right? It’s all because of the hype caused by the movie itself. And some people go to the extent of getting replicas of movie cars to give themselves the feel of somehow being able to drive a movie car.
As mentioned earlier, the popularity of cars will depend on how much exposure they get on TV or in the movies. There are TV shows that actually accentuate the features of a car that in turn, lures people to purchasing it. And this is one reason why car manufacturers like their cars being featured on car TV shows. If you are familiar with the movie Dukes of Hazzard, it has helped increase the sales for the Dodge Charger since the car was used in the movie. The popular 60s show, Herbie, helped promote the Volkswagen Beetle. Remember the Mystery Machine? That’s a 1972 Bedford CF Van.
The car manufacturers take advantage of TV shows and movies to be able to get the attention of the people who have little to no knowledge and interest in cars. They are trying to market their cars to children and women as well. The shows often explain the details and features of a car that can really pique a woman’s senses.
The idea here is to get more people to fall in low with their cars. Not only does the show aim for sales promotion for car manufacturers but to develop a following of viewers.
When the shows feature Hollywood stunt cars, the show also promotes the movie. This ends up on a double promotion for the movie and the car manufacturer itself. This in turn, increases sales not only for the car manufacturers but also for the production company.
There is a lot of talk about Hollywood stunt cars going on. This is made evident by the rise of Internet channels that actually host car TV shows. A lot of people access the Internet to get information about their favorite cars or how to make replicas of Movie cars. And this avenue has been seen as a great way for media to be able to attract a bigger audience for the TV show, thus attracting a bigger audience and a bigger market for car manufacturers as well. This will surely be able to help increase car sales. They are not only concentrating on the local market. But they are also tapping a global market to sell these fancy Hollywood stunt cars.